Whether it is regarding the pandemic, the insurrection on our capitol, or disinformation about our elections, digital platforms are increasingly where the general public makes sense of the world, or fall prey to efforts to divide us. In the climate fight so far, our investments in digital tactics and strategy are vastly outmatched by opponents who delay, distract and sabotage the necessary will to act. While they spend billions, we spend millions. Frontline advocates are often under-resourced and siloed from broader digital campaigns.
By uniting eight highly effective field-supporting organizations, the DCC levels the playing field through storytelling, sharing, and rapid learning. We don’t need to match polluters and climate deniers dollar for dollar. The DCC believes our movement has the knowledge, tools, and resources we need to end the climate crisis. We are building the mechanisms to share, coordinate, amplify and leverage our collective power and wisdom.
